H&M

4.8
966K reviews
50M+
Downloads
Content rating
Everyone
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image

About this app

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
Updated on
Aug 17, 2025

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Location, Personal info and 3 others
This app may collect these data types
Location, Personal info and 6 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.8
952K reviews
Justyn Tru
28 February 2024
I prefer using an app for online shopping. And H&M's interface is easy to use. That said, it is not reliable. sometimes tou remove things from your cart and they reappear. or you try and add an item to your cart or wishlist, and it refuses to. closing the app will fix this sometimes buy not always. And then you have to look for the item again. been this ways since I got the app months ago, too.
129 people found this review helpful
Did you find this helpful?
Sydney Henderson
30 September 2023
Not entirely sure what's going on, but the app was working fine a few days ago. Now, it won't even let me login or click anything. All that appears on the screen is the company's logo and that's it. I tried uninstalling and redownloading the app to see if it help. Sadly, nothing has change. Hopefully this can be fix asap, in the meanwhile I have to go on my web browser through my cell or laptop device.
204 people found this review helpful
Did you find this helpful?
A Google user
23 June 2019
Easy to use. Very helpful when the size isn't in store, you can always order it online. The new rewards perk that they added is highly recommended, every dollar you spend equals a point. They also offer discounts to other stores. Going to be honest here, the only downside to the rewards program is you have a to wait 30 days in order to get the $5 dollars off. It's annoying, if you are like me, I shop here on a normal basis, so waiting a full month is a hassle. Other than that, it is great.
431 people found this review helpful
Did you find this helpful?

What's new

Smaller Improvements and Bug fixes